Privacy policy


FirstUp (owning and has documented this privacy statement in order to demonstrate our firm commitment to your privacy. This document describes FirstUp's practices with respect to the collection of user information from this website and the use and disclosure of such information. This document only applies to the FirstUp sites and and does not address the privacy of information we obtain from places other than our website.

Personal information

Collection and usage

We do not collect any personally identifying information about you unless you or the organization to which you belong voluntarily submits such information to us. The information that we have about you is sensitive information and we are diligent in our efforts to protect it. Since FirstUp cannot control how your organisation and others protect your personal information, FirstUp cannot and does not ensure or warrant the security or privacy of any of your personal information. Some or all of this information may be necessary for the application to perform some function correctly. When requesting technical support you may be asked to provide some personal information that we deem necessary to identify who you are. Periodically, we may also notify you about new products and services. If you do not want to receive such mailings, simply do not subscribe to our newsletter or unsubscribe from the newsletter when you receive it (opt-out).

Disclosure of personal information

FirstUp will not normally disclose your personal information to third parties, unless there is a legal requirement to do so. Unless we inform you otherwise, we do not sell or rent your personally identifying information to any third parties. If you do not wish your data to be shared, you can choose not to use a particular service or not to participate in certain promotions or contests.

You have the right to request access to the personal information we have stored of you. You can delete the personal information by deleting your account.

Disclosure of Information in Special Circumstances

Firstup may transfer your information in connection with a sale, joint venture or other transfer or disposition of some or all of the assets of the FirstUp to third party successors. You acknowledge and agree that we can accordingly assign, sell, license or transfer any information to such third parties, including personally identifying information, that you or your organisation have provided to us.

FirstUp reserves the right to disclose information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating FirstUp's Terms of Use or may be causing injury to or interference with (either intentionally or unintentionally) FirstUp's rights or property, other FirstUp users, or anyone else that could be harmed by such activities. FirstUp may disclose or access account information when we believe in good faith that the law requires it and for administrative and other purposes that we deem necessary to maintain, service and improve our products and services.

Non-personal information

Collection and usage

FirstUp collects user information to make it easier and more efficient for you to use our site. We collect non-personally identifying information about you in a number of ways, including tracking your activities through your IP address or most-recently-visited URL or through "cookies". We may eventually use such information to tailor the content, services and advertising on our websites to your current and future needs. Non-personally identifying information might include the type of browser you use, the type of computer, the operating system, the Internet service provider and other similar information. We use such information in the aggregate to understand how our users as a group use the services and resources provided on our site. This way we know which areas of our site are the most commonly used, which areas need improvement, and what technologies are being used so that we may continually improve our site.


Cookies are small text files that are written to your computer. They make our website easier for you to use because they save your preferences while you're at our site. We do not save your passwords in cookies. Cookies contain information that the server computer "knew" in the first place, and are designed to only be read by the serving domain that placed them. Cookies are a standard part of Internet use and allow server computers to recognize your computer's browser when you return to our site. The non-personally identifying information that we track with cookies is anonymous and is not used to identify, or lead us back to, any particular visitor.

Most browsers are set to accept cookies. You can set your browser to refuse cookies, or to alert you when cookies are being sent. If you elect not to accept cookies, please note that some parts of the FirstUp sites may not function properly, or at all, or may be considerably slower.

IP address

An IP address is a number that's automatically assigned to your computer whenever you're using the WorldWideWeb. We may use IP addresses to analyze trends, administer our site, track users' movements and gather broad demographic information for aggregate use. IP addresses are not normally linked to personally identifying information. This means that a visitor's session will be logged, but the visitor remains anonymous to us.

Disclosure of non-personal information

Aggregated information does not include personally identifying information about you or your use of our site. We may produce aggregated reports for advertisers identifying, for example, the number of users that visit our site or different areas of our site, the number of users that clicked on an advertisement or the number of users that read a particular article. Aggregate information refers to information that cannot be directly linked to a specific individual. We may use aggregate information to customize our content and advertising, or to deliver a better experience for our visitors.

Other relevant aspects

Links to other Sites

Users may find advertising or other content on our site that links to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. In many cases, the links represent cooperative projects or are mutual links established with persons or entities connected with our site. We do not control the content or links that appear on these third party sites. These third party sites or services, including their content and links, may be constantly changing. These third party sites and services may have their own privacy policies and customer service policies, or no policy at all. We encourage you to review the privacy policies of any third party site or service before providing any of them with your personal information.


FirstUp's site is not designed for children age 15 or younger and therefore does not collect or want any personally identifying information from children.


Protecting your privacy and your information is a priority at FirstUp. We use industry-standard methods to protect your personally identifying information from unauthorized access, in line with the sensitivity of the information. Among other techniques, we usually store such information on a computer behind a "firewall" in a secure location, and we take measures to restrict the number of employees internally who can access such data. When our registration or order form asks users to enter sensitive information (such as a credit card number), that information is encrypted and protected using industry-standard encryption technology.

While we use SSL encryption to protect sensitive information online, we also take steps to protect user information off-line. Access to all of our users' information, not just the sensitive information mentioned above, is restricted in our offices. Only employees who need the information to perform a specific job (for example, our billing clerk or a customer service representative) are granted access to personally identifying information. Furthermore, employees are kept up-to-date on our security and privacy policies and practices. Finally, the servers on which we store personally identifying information are kept in a secure

It is not possible to achieve "perfect security" on the Internet and no data transmission can be guaranteed to be secure (now or in the future). As a result, while we strive to protect your personal information, FirstUp cannot and does not ensure or warrant the security of any information you transmit to us or put on our site, and you do so at your own risk.


Your FirstUp account information is password protected so that only you are authorized to access this personal information. We strongly recommend that you do not divulge your password to anyone. FirstUp will not ask for your password in an unsolicited phone call or in an unsolicited email.


We may change this policy from time to time to address new issues and reflect changes on our site. We will post those changes here (and such changes become effective upon posting) so that you will know what information we collect, how we might use that information, and whether we disclose that information to anyone. Please refer back to this policy regularly.

Your Acceptance of these Terms

By accessing and using the FirstUp site, you signify your agreement to and acceptance of our Privacy Policy. If you do not agree to this policy, please do not access or use our site. Your continued use of the FirstUp site following the posting of changes to this Privacy Policy will mean that you accept those changes.

Additional Information

If you have any questions about our Privacy Policy, please contact our us by email at

Last updated August 11, 2013.
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